Author Topic: HBO Max and Discovery+ to merge next year  (Read 26 times)

Offline rodeoneerer

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HBO Max and Discovery+ to merge next year
« on: August 09, 2022, 02:45:38 AM »
It looks like Warner Bros. Discovery is determined to put the nail in the coffin for HBO Max. The giant announced plans to merge both services in the summer of 2023, but that comes with some massive budget cuts and layoffs.

Variety reported the announcement with the timeline of this merge. According to JB Perrette, CEO and president of global streaming and games for Warner Bros:

    At the end of the day, putting all the content together was the only way we saw to make this a viable business. Bringing HBO Max and DIscovery+ together is aimed at cutting churn so “there’s something for everyone in the [household].”

From this report out of Variety, it sounds like Warner wants to slow churn, which is basically subscribers coming and going frequently. By combining the two networks, they might be able to then offer a single subscription that gets the whole family to not want to cancel. That would mean all of HBO’s movies and originals under the same roof as flippin’ and fixin’ up homes in 34 different styles.

Warner Bros. Discovery reported a huge $3.4 billion net loss in Q2 2022, so the company is now trying to push Discovery+, its more successful service, to more customers, while cutting back on HBO Max productions or distribution deals. The new HBO Max + Discovery Plus changes will only affect customers in the United States.

HBO Max, on the other hand, has just seen a completely internal redesign of its app, now running smoother than ever. As the company is still rolling out the service to more regions, it’s also betting on old content to promote the service. For example, Game Of Thrones was rereleased but now it’s in 4K with Dolby Atmos support.

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